London iVenture Card

What’s the London iVenture Card?

The London iVenture Card is a sightseeing pass for the city of London. With this city card you can visit several top attractions free of charge, explore London by Hop-on Hop-off bus, cruise the Thames by boat and even have a meal in some restaurants.

Choose 3, 5, 7 or 10 from a total of 28 attractions with your iVenture Card. When purchasing the card, you decide how many sights you’d like to visit, and only when you’re in London you choose the specific attractions you want to see. Simply show your iVenture Pass at the checkout to gain admission.

Most customers save money with the London iVenture Card because this sightseeing pass is cheaper than buying single tickets to the most expensive attractions. You don’t even have to rush through London to make the city pass worthwhile. The iVenture Card is valid for a whole month.

You can buy the city card online and then pick up the physical card in London – or download it as a mobile pass to your smartphone. In addition, you will receive a travel brochure including a city map with all participating attractions.

Benefits of the London iVenture Card

  • 28 attractive offers to choose from
  • Choose 3, 5, 7 or 10 from 28 attractions
  • Valid for a whole month
  • Available as mobile pass or physical card
  • Additional: free travel guide and city map

This page contains partner links. This means that we receive a commission when you buy a product through an affiliate link (e.g. iVenture Card). This does not make the product more expensive for you.

How Much Does the iVenture Card Cost?

The following table contains a price overview:

What’s Included in the iVenture Card?

The following table shows all attractions included in the London iVenture Card.

Last updated: 08/2020

London City Passes (UK) - London iVenture Card

Attention: Prices indicated in the table above are prices available online. For almost every attraction, tickets purchased online are cheaper than admission tickets at the box office. We think it makes sense to compare the London iVenture Card’s purchasing price with the online ticket prices in order to find out whether the city card is worthwhile for you.

Our Assessment of the Included Attractions

The selection of attractions included in the city pass is pretty good. The iVenture Card covers a wide range of London sights. However, there are some attractions missing that are popular with tourists – such as St Paul’s Cathedral, the London Eye or Madame Tussauds. Other city passes, such as the London Pass, cover even more attractions.

Contrary to the information on the iVenture website, you can hardly ever skip the line with this city card. For most attractions, you’ll have to queue at the box office just like other customers. But that’s true for all London City Passes. None of them offers fast track entry.

The biggest disadvantage of the London iVenture Card compared to other city passes is that you have to pick up a voucher at the iVenture office for many attractions. For example, you won’t get admission to Westminster Abbey without showing a voucher.

You will also have to make an appointment in advance for excursions and tours. Reservations can be made online via the iVenture portal or by telephone. However, this is not unusual.

Validity of the iVenture Card

Once you have purchased the iVenture Card online, you can exchange the voucher for the physical card in London within six months.

As soon as you receive the card, it will be activated and will be valid for one month. That’s sufficient time to visit up to 10 attractions.

The mobile pass can be activated online after purchase.

Is the iVenture Card Worth it?

The London iVenture Card is all the more rewarding the more attractions you can visit with it as the price per attraction decreases:

  • 3 attractions: £69 = £23 per attraction
  • 5 attractions: £99 = £19.80 per attraction
  • 7 attractions: £129 = £18.43 per attraction
  • 10 attractions: £169 = £16.90 per attraction

It follows that the iVenture Card is financially worthwhile if the attractions you want to visit are more expensive to buy individually than the purchase price of the iVenture Card per attraction. For example, if you buy the 5 Attractions Card, you should visit sights that are more expensive than £19.80 per attraction.

Visit London with iVenture Card

The London iVenture Card is worthwhile if you want to visit expensive attractions.

For example, you could use the following 5 offers:

  • The View from the Shard: £25 – £27.20
  • Tower of London: £24.70
  • 24h Hop-on Hop-off Bus: £32.50
  • London Bicycle Tour: £26.95
  • Emirates Stadium Tour: £25.00

Paid separately, these attractions cost up to £136.35. The 5 Attractions Pass for £99 will save you £37.35. Your savings could be even higher if you visit even more expensive attractions or buy an iVenture Card that allows for even more attractions.

When Isn’t the iVenture Card Worth it?

The iVenture Card is not worthwhile for attractions that are cheaper to buy individually than the purchase price of the iVenture Card per attraction. With a 5 Attractions Pass you should therefore not use offers that cost less than £19.80 when purchased individually.

Unfortunately, there are some attractions that are not worth visiting with an iVenture Card. These include the Tower Bridge Exhibition, the Thames Cruise and the Jack the Ripper Museum.

The iVenture Card is also not worth it if you want to do a lot more sightseeing. Other city passes, such as the London Pass, include far more attractions.

Depending on which sights you want to visit, the London Explorer Pass may be more worthwhile than the iVenture Card. The attraction-based model is identical, but the purchase price of the Explorer Pass is slightly lower.

Where Can You Get the iVenture Card?

You can purchase the iVenture Card at the official iVentureCard.com website. After the purchase you’ll first receive a voucher, which you exchange for the physical card in London. When you pick up your voucher, you must present proof of purchase and identification.

You can pick up or buy the iVenture Card at the following locations:

Westminster Kiosk
Westminster Pier, Victoria Embankment, London SW1A 2JH
Open daily from 9.00 – 17.00 hrs.

Julia Tours and Tickets
120 Southampton Row, WC1B 5AB, London
Open daily from 9.00 – 18.00 hrs.

Upon collection you will receive a travel brochure with information on all participating attractions and contact addresses in addition to the map.

Alternatively, you can use the London iVenture Card on your smartphone. In this case you activate it online and later show only a QR code at the attractions. However, you’ll still have to visit Westminster Kiosk in order to receive the mandatory vouchers for some of the sights.

What We Like About the iVenture Card

 The selection of attractions is very good. Many of the most important sights are covered by the iVenture Card.

The Flexi Attractions model is very flexible. You decide how many attractions you want to visit and pay only for those.

If you mainly visit the most expensive attractions, the iVenture Card can save you money compared to buying single tickets.

You can use the iVenture Card on your smartphone or as an electronic card to pick up in London.

What We Don’t Like About the iVenture Card

 Some popular London attractions are not covered by the iVenture Card – e.g. the London Eye, St. Paul’s Cathedral and Madame Tussauds.

Many tours require you to make an appointment in advance. Some attractions require you to pick up a voucher at the iVenture office.

The iVenture City Pass is not worthwhile for every sight. Some attractions are too cheap.

Contrary to the information on the official website, you can hardly ever skip the queues with the iVenture Card.

FAQ About the iVenture Card

No, each attraction can only be visited once with the London iVenture Card. Your pass will be electronically validated upon admission.

Once you have purchased the iVenture Card online, you can exchange the voucher for the electronic card in London within six months. When the iVenture Card is issued, it is activated and valid for a whole month.

Basically, yes. However, many attractions are day excursions and guided tours. For these you often have to make an appointment. This works online via the iVenture portal or by phone.

Also note that for some attractions you must first pick up a voucher at the iVenture office before you can visit the attraction.

The iVenture Card London is available for children between 4 and 15 years of age. They pay a reduced price. People aged 16 and over pay the regular price.

The city pass is issued by the iVenture company. If you are already in London, you can contact the staff at one of the Sales and Collection Points. Customer service can also be reached via contact form, e-mail (info@iventurecard.com) and phone (+44 (0) 20 3915 6340).

Alternatives to the iVenture Card

The London iVenture Card isn’t worth it for you? For most attractions in London you can buy single tickets on the internet and – if necessary – reserve a fixed time slot for your visit. A pre-purchased ticket often saves you long waiting times, which can extend over several hours in the high season for popular attractions:

Ticket bundles can be a good alternative to single tickets and city passes. One of the most popular bundle is Merlin’s Magical London 5-in-1 Pass, which allows you to visit Madame Tussauds, London Eye, London Dungeon, Shrek’s Adventure and SEA LIFE Aquarium for just £70.00. Other discounted ticket bundles are available at Discount London.

There are also other London City Passes:

London Pass
London Turbopass
London Explorer Pass